GVP Purple Electric Wave Ionic Ceramic Flat Iron

GVP Purple Electric Wave Ionic Ceramic Flat Iron Feature

• Professional salon quality model
• Ceramic ionic technology eliminates frizz, creates silky shiny hair
• Curved edge plate design to curl, straighten and flip
• Tangle-free 9-ft. 360 swivel cord
• Instant heat up to 450F.

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GVP Purple Electric Wave Ionic Ceramic Flat Iron Overview

A GVP Limited Edition Purple Electric Wave Ceramic Flat Iron lets you create the straightest, sleekest hair as well as fantastic curls, twists, and flicks! Read more


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Books will be written about the rise and fall of General Motors, probably as many as about the Roman Empire. While GM probably did everything wrong, no one is looking at Microsoft and many other US companies. Microsoft, who owned the PC market completely, misjudged the Internet. In doing so they allowed market focus to become fragmented. Today in the US, there is a cancer on the corporate body and it runs far deeper than we care to consider. The issues with GM, Microsoft and most other major corporations all arise from the same feeding trough.

In the 1950s cars reached critical mass in the US. Following a wartime shortage, US manufacturers struggled to keep up with the demand. As pent up demand was satisfied, cars moved from utilitarian forms of transportation where reliability was the most important factor to one of style. It became an event when the new models came out in the fall and dealers often took advanced orders. GM, by clearly defining five levels of automotive prestige, was able to provide quick styling changes while using almost interchangeable parts. A door shell for a Chevy fit a Cadillac as well as all other GM brands. This form of consistency allowed GM to cut costs and quickly adjust to market style burying all other competitors. GM even made inroads into Ford's market so that by 1955 Ford had its first public offering.

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Recently it was announced that GM was planning on abandoning its Pontiac brand. A few years back GM abandoned Oldsmobile, one of the first cars to be manufactured - even older than Ford. In the 1950s each of the GM brands held a different market. By distinguishing between the brands GM could support multiple non-competing agencies in the same area. If we are to trace back the decline of GM, it is not to the invasion of European cars and later Japanese cars. It is not in bad management. It is not in negotiating unsustainable labor contracts. The demise of GM, like the demise of all profit centers in a company, lies in the demise of brands.

Brands have franchise value beyond the value of the product. A generic Cadillac is not as valuable as a branded Cadillac. With a brand comes a market expectation. In the 1950s a Cadillac was the best brand in the world, certainly better than a Mercedes. In an attempt to steal or maintain market share, GM depreciated the prestige of the Cadillac and in doing so signed their death warrant. The key to keeping market share of a high end product is in making and servicing the best. Once a company establishes the high-end then all other products fall in place. Can't afford a Cadillac? Then go for the understated elegance of an Oldsmobile. It is as good under the hood, but just does not have the flair of the Cadillac. This moves the customer up and down the line in prestige without one brand competing against the next.

Sadly, no one is blaming the demise of quality and brand recognition in the failure of GM. Instead GM is casting aside the one real asset they still own - brand franchise. Oh well - all this mess with GM and Chrysler only makes Ford a better company.

GM - Branding Failure

Eric Von Baranov is the founder and CEO of the Kondratyev Theory Letter, also known as The Letter. Started in 1974, The Letter follows the 50 year economic long wave theory as originally developed by the 1920s Russian economist Nicolai Kondratieff. Adherence to this cycle provides Eric with insight on a wide range of topics, including economics, politics, culture and technology. Eric has been published by http://www.minyanville.com/ and the Psychic Investigator. He sponsors an online conference at http://www.kondratyev.com. Please note that a new and improved Web site is currently under development.